At first sight, it would be hard to find any obvious link between an Engineering company, a fitness studio, a pre nursery school
and a fashion brand.
Tuesday, May 4, 2010
There’s an old saying, "You can lead a horse to water but you can not make it drink.” This is perfect packaging metaphor, because the fundamental tru
There’s an old saying, "You can lead a horse to water but you can not make it drink.” This is perfect packaging metaphor, because the fundamental truth is that the final purchasing decision is made at the shelf edge in store. Many businesses make the mistake of thinking that advertising and sales promotion is what drives the customer’s decision-making process and, as a result, this is the area that usually commands the greatest amount of deliberation and debate.
Wednesday, August 19, 2009
Brandesign is an innovative New Delhi,India based brand image & marketing consultancy that specializes in both traditional & nontraditional approaches to branding, advertising, communications, & experiential marketing. The focus with clients is to take a holistic & integrated approach to a brand's marketing efforts, leading to the development of brand assets that are powerful & impactful to the consumer in the global market place today.